A more thoughtful way to find a spouse
Florence exists for Muslims around the world who are serious about marriage and want a process that respects their faith, their family, and their time, not another swipe-based app built for casual dating.
App launching soon
Why we built Florence
Marriage is one of the most important decisions in a person's life, and yet most matrimonial platforms treat it like any other dating product: endless swiping, unverified profiles, and no real structure. Florence takes a different approach.
Every candidate on Florence goes through a detailed profile, covering faith practice, family background, education and career, lifestyle, and what they're looking for in a partner, which is then personally reviewed by our admin team before it ever becomes visible to others. Photos stay hidden until a match is mutual, and families can be involved as much as each person wants.
We believe marriage should be entered into with clarity, family, and faith, not left to chance on a swipe.
Once two people express interest, the connection doesn't turn into open-ended chatting. It moves through clear stages, from introduction, to getting to know each other and involving family, all the way to nikkah planning, so everyone always knows where things stand.
The Florence app is launching soon
The Florence app is currently in testing and coming soon to the App Store and Google Play.
The principles behind Florence
Faith at the centre
From sect and madhab to prayer habits and Islamic knowledge, Florence is built to help you find someone whose approach to deen genuinely matches yours.
Family, your way
Whether you want your family involved in every conversation or simply kept informed, Florence adapts to how your family approaches marriage, not the other way around.
Every profile reviewed by a person
A member of our admin team reviews every profile before it goes live, and email and mobile are confirmed at sign-up. No screening is perfect, so we pair it with family involvement and easy reporting.
No ads, ever
Florence will never show you ads. Other apps fill your screen with banners and sponsored profiles; we keep Florence clean and focused so nothing distracts you from finding the right person.
Purposeful, not casual
Every connection is grounded in marriage as the goal. Once both sides feel ready, we simply ask if they want to move forward, no open-ended limbo.
A place for new Muslims too
Don’t have a family wali? New Muslims and reverts can be paired with an admin-assigned Mentor, a trusted person who has the same oversight of matches and conversations a family wali would.