Your privacy, protected
Clear, plain-language details on what Florence collects, how it's used, and the choices you have over your own information.
Last updated: November 2026
This Privacy Policy explains what information Florence collects, how we use it, and the choices you have. By creating a profile on Florence, you agree to the practices described here.
What this policy covers
Information we collect
To build your profile and find suitable matches, we collect information such as your name, date of birth, contact details, location, faith practice, family background, education and career, lifestyle preferences, what you’re looking for in a partner, and any photos you choose to upload. We also collect account information (like your email) and basic usage and device information needed to run the app, including push notification tokens.
How we use your information
We use your information to build and review your profile, connect you with compatible matches, let our admin team verify profiles before they go live, send you notifications about matches and messages, respond to your enquiries, and improve Florence over time.
Who can see your profile
Profiles are visible only to approved members inside the app, and only after our admin team has approved them. Profiles are not shown on this website or to search engines. Contact details are shared only with a mutual match, and your wali’s contact details are never shown to other members.
Family, wali and Mentor access
If you add a wali, or are paired with a Mentor, they can see the information needed for that role: your profile, your matches and your conversations, read-only. They cannot edit your profile or write as you. You choose whether to involve a wali, and how much. To change or remove a wali or Mentor, use the Help Center in the app or contact us, and our team will update it and end their access.
Photo privacy and consent
Photos are optional and hidden from other members by default. They are revealed to a match once both sides have agreed. If you prefer, you can switch on “Show my photo before a mutual match” in your profile so approved members can see it straight away, and switch it off again at any time. Every photo is reviewed by our team before anyone else can see it. You can choose not to upload a photo at all.
Screenshots and misuse of private content
We cannot technically stop someone taking a screenshot on their own device. Our Terms prohibit sharing another member’s details or photos without their consent. If someone shares or misuses your private content, report them from inside the app or email us. We can investigate, and suspend or remove accounts that break the rules.
Admin access to conversations
Conversations between members are private from other members. A small number of authorised Florence administrators can open conversations to review reports, investigate misconduct and keep members safe. We do not use your conversations for advertising and do not sell them.
Account deletion and data retention
We keep your information while your account is active. To delete your account, start a request from the app (Delete Account) or contact us, and our team will process it. We then delete or anonymise your personal information, including your profile and photos, and cancel any subscription. We may keep limited records we are legally required to keep, such as invoices and payment records, and security logs needed to prevent abuse. When a couple agrees to proceed to marriage, their profiles may be archived.
Earlier waitlist sign-ups
The waitlist is closed, but people who joined it earlier gave us their name, email, optional phone type and optional country. We use them only to email you about Florence’s launch and we do not sell them. To be removed, email us and we will delete your details.
International users
Florence is operated from Australia and used by members in many countries. Your information may be processed by our service providers in other countries. Where we handle personal information we aim to follow the Australian Privacy Principles, and we will honour access, correction and deletion requests from members wherever they live. These terms are governed by the laws of Australia.
Your rights
You can ask to access, correct or delete your personal information at any time by contacting us. Until your profile is approved you can edit it directly in the app. Once approved, your profile details become view-only to keep them accurate and trustworthy, and any change is made through the Help Center, where our team updates it for you. Two things you can always change yourself: your profile photo (a new photo stays hidden from other members until our team has reviewed it) and whether your photo is shown before a mutual match.
Data security
We use industry-standard safeguards, including encryption in transit and access controls, to protect your information from unauthorised access, loss, or misuse.
Children's privacy
Florence is intended for adults seeking marriage and is not directed at anyone under the age of 18. We do not knowingly collect information from minors.
Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we’ll notify you through the app or by email.
We do not sell your personal information. Full stop.
Questions about your privacy?
If you have any questions about this Privacy Policy or how your information is handled, email our team directly at:
admin@florencemuslimmatrimonial.comWant to know more about how Florence works?
Check our FAQ or reach out to the team directly.
Contact us